25 Tools to Make Your   Company Look Bigger Than it Is!!
Appearance is everything with consumers, who may trust large
companies more than smaller ones.These platforms, websites,

and apps can help.
Being a small company has itsupsides. You’re fast and nimble,
and you don’t have anybureaucracy mucking up your
ability to get things done.However, being big has one
advantage: increased credibilityin the eyes of many consumers.
So how can a small company appear bigger than it is? Victoria
Treyger, CMO of online business loan provider Kabbage , has some
ideas that are worth hearing,considering the company has
served more than 100,000 small businesses in the nearly four
years it has been around, doling out $600 million in loans.
Why is appearing to be a larger company advantageous? “As a
customer , you want to know that you’re being serviced by a
provider who has great customer service, who has good systems
for keeping track of their data, and who has the staff to be able
to help and respond to you if you need assistance,” she says.
Here are 25 inexpensive platforms, websites, and apps
that Treyger says can help any small company appear bigger
than it is.
1. Toggl
Toggl is an online timesheet app that shows you and your team
how you use your time–by project, by client, every day.
Toggl makes small businesses “bigger” by enhancing your time
management, identifying wasted time and unprofitable projects,
and increasing your team’s overall billable hours and
2. Perch
The Perch app gives you a bird’s eye view of what people are
saying about your company (and your competitors) in online
reviews, social posts, and promotions. Big companies
aren’t the only ones who can keep a finger on the pulse of
social media. With Perch, your small business can stay up-to-
date on the latest chatter and improve its social-media
marketing by being more responsive to customers.
3. Trello
Trello is a project-management platform that makes it easy for
online teams to organize, communicate, assign deadlines,
track results, and collaborate around specific projects. Small
businesses are no longer at a disadvantage compared to big
companies when it comes to project-management tools–you
can get a free Trello membership or an affordable Trello Business
Class workspace that lets you coordinate the work of your
entire team, no matter where they live and work.
4. Help Scout
Help Scout is help-desk software that enables small businesses to
provide more thorough and responsive customer service.
You’ll get big company visibility for your customer service
process, while still ensuring the fast, friendly service that your
small business is known for.
5. Carbonite
Every small business needs to back up its data. Carbonite is a
backup solution that securely stores copies of your data in the
cloud, making it easy to access or recover your files anywhere at
any time. Thanks to services like Carbonite, you don’t have to be
a big company to have excellent,secure, business-grade backup
6. Stitch Labs
Stitch Labs is an inventory-management tool that helps you
make more money by keeping track of all aspects of your
inventory–order processing, order tracking, fulfillment, and
more. Small businesses no longer need to struggle with
outmoded or expensive inventory systems–you can use
Stitch Labs to get the same level of visibility and control that big
companies expect, but at a costand scale suited to your
company’s size.
7. Bullhorn Reach
Bullhorn Reach is a recruiting platform that helps small
businesses find top talent by using the built-in power of your
social media communities. This tool makes it faster and easier
for small companies to compete for the best new employees by
drawing upon their existing networks of online friends and
8. Content Launch
Content marketing is one of the most powerful and prevalent
forms of online marketing, and Content Launch gives small
businesses a way to create, publish, and profit from content
marketing like never before. You don’t need a big team or a big
budget; Content Launch gives you all the tools and resources,
from content strategy to creation to building your audience and
assessing results.
9. Plum
Plum is a cloud-based hiring tool that helps small businesses hire
people while saving time on reading résumés, the interview
process, and training. Big companies often have rigorous
tests for new job applicants to make sure they are the right fit;
Plum extends this type of “big company” evaluation process to
small businesses–at an affordable cost and sensible
10. Humanity
Humanity is an employee scheduling tool for hourly
workers that allows your employees to trade shifts among
themselves. It gives you a simpleinterface to schedule work shifts,
communicate with employees, and save money by reducing
absenteeism. It also provides tools to significantly reduce your
workload, like shift forecasting, which can prevent conflict. Even
if you’re a small team, you can still use this tool to get easy
visibility and communication to avoid misunderstandings or
missed shifts.
11. Perka
Perka is a mobile customer loyalty program that gives
rewards to repeat customers based on their check-ins from
mobile phones. Small business loyalty programs can be much
more than a simple punch card–now, with tools like Perka, your
business can create sophisticated loyalty efforts that make your
business look “bigger” and more generous than ever before.
12. Xero
Xero describes its product as “beautiful accounting software”
that delivers time-saving tools for invoicing, purchase orders,
managing payroll, tracking expenses, and everything else
that your business needs to stay in the black. Small-business
owners can get real-time visibility into their company’s
cash flow, and use the mobile app to send invoices or create
expense reports on the go.
13. Back Ops
Back Ops is an automated back-office platform that integrates
multiple tools for accounting and HR functions so you can manage
these processes all at once from a single dashboard. With Back
Ops, small-business owners can focus on what they do best,
without getting distracted or delayed by administrative
14. Insightly
Insightly is the No. 1 online small business customer
relationship management (CRM) system. It helps small companies
build better relationships with customers by streamlining
communication, tracking previous contacts, and
completing sales-related tasks.
15. Manta
The first order of business for every company is to make it
easy for prospective customers to find your company online. Manta
is a free online small-business directory. You can get a free
listing to post your business’s name, location, and contact
16. Scripted
Do you need help writing blog articles or new website pages for
your company’s site? Scripted is a content-creation service
through which small-business owners can immediately hire
professional content-marketing writers to produce white papers,
blog articles, or other writing projects for your company, at
affordable prices.
17. Google Apps for Work
Google Apps for Work is Google’s suite of productivity tools, similar
to Microsoft Office, but cloud-based. With Google Apps for
Work, you and your team can access files from any device and
any location, easily share your work with colleagues or clients,
and convert your work to Microsoft formats as needed.
18. Google Hangouts On Air
Google Hangouts On Air is a collaboration and broadcasting
tool that is included with Google Hangouts. Google Hangouts On
Air enables you to broadcast your video chats live online. This
makes it possible for your small business to expand the reach of
its business announcements, host virtual customer meetups,
broadcast live interviews with influential people in your
industry, and more.
19. SumAll
Are you getting good results from your social media and online
marketing? How do you know? SumAll can show you–this one-
stop social media analytics dashboard gives you key insights
into the performance of your social media marketing and e-
commerce sales.
20. Buffer for Business
Buffer for Business is a social media management app that
helps your company get better performance from your social
media accounts–get more fans, get more clicks, schedule content
across multiple profiles, and more.
21. Rocket Lawyer
Every business owner occasionally needs legal help.
Rocket Lawyer offers affordable online legal services to help
business owners avoid hassle and save money in filing various
important legal documents. Even if you can’t afford an in-house
corporate counsel like a big company, you can get the legal
protection that your business needs.
22. DocuSign
Are you still asking your customers to sign contracts on
paper? DocuSign collects electronic signatures and
manages digital transactions for your business. With DocuSign,
small businesses can do business faster by creating digital
templates for repetitive tasks and obtaining online signatures,
and in the process look “bigger” by operating as a fully digital
23. Avalara TrustFile
Avalara TrustFile is an app that makes it easy to track sales-tax
receipts and file sales-tax returns. The app also gives you
an analysis of 12,000 U.S. tax jurisdictions, so you can quickly
determine where you need to pay sales tax–wherever you do
business, no matter what size company you are.
24. ZenPayroll
ZenPayroll is a payroll processingapp that makes it blissfully
simple to process payroll checks,manage withholding taxes, and
do other tasks involved with paying employees. ZenPayroll
removes the stress of payroll processing and gives your small
business greater simplicity, efficiency, and confidence in
making payroll each month.
25. Kabbage
Many small-business owners feel frustrated when they try to apply
for a line of credit or a small-business loan–they feel like
banks are only set up to loan money to big companies.
Kabbage is an alternative lender that is set up specifically for
loaning money to small businesses. With Kabbage, you
can apply for a small-business loan online, and their approval
process includes your online sales data from services such as
Stripe and PayPal. You can get the money you need to grow, at
reasonable rates, without the traditional hassles and
frustrations of working with abank.
As for what these platforms cost,
Treyger says they’re all in reach
of small businesses, with many
offering free trials or running
just a few dollars a month. “Not
only are they inexpensive, but
you can adjust how much you
need as your business grows ,”
she says. “What’s amazing is that
you’re also not throwing money
down the drain to buy some
software or hardware that’s
going to be obsolete two years
from now.”

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